Director-Channel Marketing (Penetration/Retention) – Bedminister, NJ-1012681DescriptionResponsible for directing the development, implementation.
and trackingof company and indirect channel marketing programs across multiple product/service lines.
Researches and makes decisions as to which customers to target with what offers.
Determines the appropriate mix of distribution channelsto improve the effectiveness and efficiencyof theorganization’s coverage in the marketplace and optimize its go-to-market resources.
Determines performance expectations or each channel and drives the associated measurements and tracking.
Recommends marketing communications mix (e.
g., DM/eDM, ads, etc.) for each marketing program.
Requires expert knowledge in the channel marketing field and the ability to integrate critical information from many different areas.
Contributes to strategy and policy development and/or develops guidelines and implementation procedures for new strategies and policies.
Provides general direction to and review of distribution channels staff.
Supervises: YesDetermine market communications (DM/eDM, ads, etc.)Determine channel mix (OBTM, IBTM, Call Centers, PSCs, AMs, etc.)Determine specific performance expectations for each channel and how they will be measured.
Ensure appropriate Sales Tools and Job Aids are available/created.
Partner with Channel Managers and Channel Enablers to ensure field communications are completedEnsure Training Developed and DeliveredArrange for any special incentives.
QualificationsMBA, preferably in MarketingJob-MarketingPrimary Location-NJ-BEDMINSTEROther Locations-IL-Hoffman Estates, GA-AtlantaSchedule-Full-timeEmployee Status-Regular
Director-Channel Marketing (Penetration/Retention) – Bedminister, NJ Job in Atlanta, Georgia US