Company Information
Founded in 1990, Polycom is the only company today delivering end-to-end rich media collaborative applications for voice, video, data and the web from desktop and mobile personal systems to room systems to the network core. Our vision is to enable people to connect anytime, anyplace and with any device in a virtual experience as natural as being there.
In addition to being the worldwide leader in market share for best in class group and personal video systems, video and voice collaboration infrastructures and conference phones, Polycom also has the only solution for delivering Unified Collaborative Communications the convergence of voice, video, data and web known as The Polycom Office.
Polycom is at the center of the industry shift to broadband networks. IP networks enable the proliferation and convergence of richer communications, including video, which enhance the quality of our lives, create new opportunities, and are fast becoming the foundation for how we work.
Our full range of high-quality, easy to deploy, manage and use voice and video communications endpoints, video management software, web conferencing software, multi-network gateways and multipoint conferencing enable organizations of all sizes to increase productivity and agility. Polycom delivers business value by cutting costs, simplifying system management, fostering real time collaboration and decision making, and improving relationships with employees, customers and partners.
Job Description
The Solutions Marketing Manager is responsible for developing and implementing go-to-market programs to clearly communicate the real advantages of a Polycom solution set within a specific theatre. The Solutions marketing Manager will set the marketing strategies that will promote a Polycom solution in conjunction with the product groups, strategy office, and various Polycom advisory councils. The range of programs will vary from specific seminar events through to mass media communication methods. Examples; Market awareness programs, PR, articles, speaking opportunities, events, user groups, seminars, demand generation (with Marcom), sales programs and sales calls.
Theatre Specific Marketing Plan Development
Work with sales, Marcom, and divisional marketing to develop and execute on integrated marketing plan designed to promote specific advantages as part of the overall Polycom solution set. Be the market voice of the customer in solution definition.
Plan and execute strategic marketing campaigns
This includes any traditional and non-traditional campaign components such as direct mail, advertising and telemarketing deliverables to targeted audiences.
Solution Messaging
Develop (in conjunction with strategy office) and distribute messages and messaging vehicles to support the Polycom solution. Deliverables include collateral, presentations, newsletters, web content, etc. Messaging responsibilities can also include writing and communications deliverables such as copywriting, and PR opportunity coordination.
Theatre Events
Responsible for ensuring the correct messaging is used in all theatre related events. This may include; prioritizing the solution set messages and demo’s, agreeing signage, pre- and post-show mailings and any other external media that may communicate our solution message to our potential market.
Theatre Support
Become the marketing expert for the Polycom solution in the assigned theatre, by developing a deep understanding of Polycom’s solutions and user models.
Development of Solution strategy, bundling, and execution of theatre specific solution programs in conjunction with Theatre Marketing
Solution Revenue models throughout the product lifecycle
Customer driven solution positioning
Create business value propositions, unique selling propositions, elevator pitches
Up-grade, up-sell, cross-sell, viral, and loyalty plans and programs
Job Requirements
Bachelor’s Degree in Business or Marketing with some technical background, preferred MBA, and a minimum of 8 years of experience in a selling position, business development position, and/or specific marketing position in hardware or software based company.
Must be able to work and lead in a cross divisional matrixes environment with a cross functional team.
Understand technical aspects of the environment (networking, VC, Telco, firewall’).
Able to foster and grow strategic relationships in the market ecosystem.
Project manage development of strategy, relationship, marketing programs and materials.
Proven project management experience in a highly matrixes environment.
Able to convert highly complex issues to simple communication and sales programs and materials.
Able to analyze, size, segment, and define market opportunities on a worldwide and theater basis.
Excellent written and verbal communication skills. Excellent presentation and demonstration skills.
Able to thrive in a very dynamic and assertive environment.
Ability to:
Build tools and programs for sales customers and channel
Ability to understand the hardware and software technology
Architect solutions that consist of products from Multiple divisions for specific segments and market them effectively with outbound programs
Deliver projects on time and within budget
Responsible for Revenue and return on investment
Additional Information
To apply for this position please go to www.polycom.com
No Agency Resumes will be Accepted for this Position.
Please DO NOT Apply Below.
No relocation budget authorized.
Thank you very much for your interest in Polycom!
Polycom is an Equal Opportunity Employer. M/F/D/V
Solutions Marketing Manager
Job ID 26286
Position Type Full-Time Employee
Company Name Polycom, Inc.
Location Milpitas, CA
Salary Unspecified
Experience 5-10 Years Experience
Desired Education Level Bachelor of Arts