Initiative is one of the country’s leading independent media services companies. With a presence in 22 markets in North America, Initiative manages media planning and buying for a wide array of leading corporations.

Summary:

The Media Planner is responsible for managing the daily activities on client accounts. This position enhances client relationships by providing effective leadership and excellent customer service.

Essential Responsibilities:

- Manage the day-to-day planning and implementation activities for an account or group of accounts

- Develop and maintain working knowledge of all media plans

- Verify all authorizations and budgets

- Coordinate all Initiative efforts on behalf of the client including Buying and other specialized services

- Maintain responsive working relationship with client as well as with appropriate staff at client agencies and vendors

- Operate as Initiative’s liaison with client’s advertising agency and other communication resources

- Maintain contact and rapport with media suppliers on an as-needed basis

- Compile and coordinate research data and media/marketing information, analyzes data and issues and reports information to clients

- Generate and maintain client masters.

- Oversee electronic job orders, print insertions and manage quality controls

Qualifications:

- Bachelor degree in related field or equivalent work experience

- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

- 2-5 years experience at an Advertising/Media agency

- Proven leadership ability

- 2+ years proven traditional planning skills and knowledge of research tools and resources

For consideration, please submit resume and salary history to lajobs@us.initiative.com

Media Planner
Position Type Full-Time Employee
Company Name Initiative North America
Location Los Angeles, CA
Salary Unspecified
Experience 2-5 Years Experience

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Position Type Full-Time Employee
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